interscope head Jimmy Iovine and Dr. Dre have reportedly joined forces with Hewlett-Packard to provide higher sound quality of digital music files this fall.
While a specific date has not yet been announced, the duo will help HP launch a variety of digitally enhanced products.
HP will kick-off a range of premium laptops, headphones and software that will come under the Beats By Dr. Dre brand umbrella. Consumers had previously accepted a degree of deterioration in sound quality in exchange for the speed, portability and convenience that digital brings to music. However, with mass broadband uptake, larger files can now be moved around online with relative ease and, as a result, consumers are demanding better audio quality from their downloads." (Music Week)
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